Brand
Open Co
Open Co is a fintech responsible with two different brands that provides loans for individuals, and small business owners.
Position
Marketing Team Designer
Services
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Brand identity
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Internal brand guidelines
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Illustrations and iconography
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Corporate gifts
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Event print materials
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Internal presentations
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Training course layouts
Objective
This project was developed in collaboration with other designers, focusing on the creation of the corporate brand identity and, in partnership with the HR team, on the development of internal initiatives aimed at improving the employee experience.
I also contributed to the prototype and layout of the individual development platform, as well as the creation of corporate gifts and printed materials for regularly held seasonal events.
Impact
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Development of the brand identity guidelines, enabling other teams to maintain visual consistency across all produced materials.
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Structuring and layout of materials containing essential information and frequently accessed internal documents, reducing recurring inquiries to the HR team.
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More structured internal courses and better-organized information, improving navigation and overall content comprehension.
Services
-
Corporate gifts
-
Event print materials
-
Illustrations and iconography
-
Brand identity
-
Internal brand guidelines
-
Internal presentations
-
Training course layouts
Services
-
Brand Identity
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Illustration
-
Print materials
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Merchandise design
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Website design
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Product photography
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Social media design
Objective
The goal was to develop a brand focused on the product.
The concept behind the identity was inspired by customers experiences and feedbacks: the store was seen as fun, and customers love being able to personalize their bowls their own way.
Every design element was created to reinforce this fun and personalized identity, using photos that show different bowl combinations, and a typeface with a multiple ligatures and alternates, to allow flexible and dynamic content creation.
Impact
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Store improvements were driven by ongoing customer research through social media and in-store feedback.
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Characters originally created exclusively for merchandise became popular, generating purchase demand among customers.
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Regular Instagram posts featuring weekly store promotions helped build customer loyalty.
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Improved product photos increased purchase desire among customers on social media. Bowl photos receive high engagement and interaction.
Objective
This project was developed in collaboration with other designers, focusing on the creation of the corporate brand identity and, in partnership with the HR team, on the development of internal initiatives aimed at improving the employee experience.
I also contributed to the prototype and layout of the individual development platform, as well as the creation of corporate gifts and printed materials for regularly held seasonal events.
Impact
-
Development of the brand identity guidelines, enabling other teams to maintain visual consistency across all produced materials.
-
Structuring and layout of materials containing essential information and frequently accessed internal documents, reducing recurring inquiries to the HR team.
-
More structured internal courses and better-organized information, improving navigation and overall content comprehension.
Visual assets & identity system
The door, the brand’s main symbol, represented by a diamond shape, is the core visual element of the identity. It is used in a modular way and can be stretched, mirrored, and rotated to create different patterns, allowing for a wide range of applications.
Solid and complementary colors, sharp angles, sans-serif typography, and the strategic use of white space contribute to a modern and sophisticated visual language.
Illustrations & patterns
To bring more dynamism and visual clarity to selected materials, a custom illustration style was created using geometric forms while respecting the primary color palette.
Employee development platform
I collaborated with HR on the creation of the prototype and layout for the employee development platform.
The goal was to create a space where employees could lead internal courses, support the growth of other teams, and share updates from their departments, supporting a more integrated and collaborative company culture.
