Brand
Open Fintech
Fintech that provides loans for individuals, and small business owners.
Position
Marketing Team Designer
Website
The layout was designed with a strong focus on people, using extensive photography and a simplified structure.
The website clearly presents all product information and guides users through each step of the loan process in a transparent and intuitive way.
Services
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Brand identity
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Internal brand guidelines
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UX/UI website
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Corporate gifts
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Social media design
Objective
I worked on the development of the brand’s visual identity following its recent rebranding.
With loans aimed at a younger audience and small entrepreneurs, the brand was redesigned with a strong people-centered focus.
The identity is built around photography of real brand personas, clean and minimal visual system, and a more personal tone of voice to create a closer, more human connection with users.
Business Impact
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Development of the brand identity guidelines, enabling other teams to maintain visual consistency across all materials produced.
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UX/UI design for the website, including interactive features such as a loan simulation calculator, providing greater clarity and transparency for users and reducing the need for direct contact with customer support for pricing-related questions.
Services
-
Corporate gifts
-
Social media design
-
Brand identity
-
Internal brand guidelines
-
UX/UI website
Motion & animations
A smoother animation style was defined, with subtle transitions to bring lightness to the website navigation and add sophistication to communication materials such as institutional videos and social media content.
Social media
Services
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Brand Identity
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Illustration
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Print materials
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Merchandise design
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Website design
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Product photography
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Social media design
Objective
The goal was to develop a brand focused on the product.
The concept behind the identity was inspired by customers experiences and feedbacks: the store was seen as fun, and customers love being able to personalize their bowls their own way.
Every design element was created to reinforce this fun and personalized identity, using photos that show different bowl combinations, and a typeface with a multiple ligatures and alternates, to allow flexible and dynamic content creation.
Impact
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Store improvements were driven by ongoing customer research through social media and in-store feedback.
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Characters originally created exclusively for merchandise became popular, generating purchase demand among customers.
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Regular Instagram posts featuring weekly store promotions helped build customer loyalty.
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Improved product photos increased purchase desire among customers on social media. Bowl photos receive high engagement and interaction.
Objective
I worked on the development of the brand’s visual identity following its recent rebranding.
With loans aimed at a younger audience and small entrepreneurs, the brand was redesigned with a strong people-centered focus.
The identity is built around photography of real brand personas, clean and minimal visual system, and a more personal tone of voice to create a closer, more human connection with users.
Business Impact
-
Development of the brand identity guidelines, enabling other teams to maintain visual consistency across all materials produced.
-
UX/UI design for the website, including interactive features such as a loan simulation calculator, providing greater clarity and transparency for users and reducing the need for direct contact with customer support for pricing-related questions.
